Search engine optimization

Broom icon.svgThis article needs to be tidied up information technology to meet the standard SimpleSpruce up articles can be divided into paragraphs or articles wikifikasi articles. Once trimmed, please delete this message.
Search engine optimization (English: Search Engine Optimization, commonly abbreviated as SEO) is a series of processes are carried out systematically in order to increase the volume and quality of traffic through search engines to visit certain web sites by utilizing the mechanism of action or the search engine algorithms. The goal of SEO is to place a website on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, a web site which occupies the top position on search results has a better chance to get visitors.
In line with the growing utilization of Internet network as a media business, the need for SEO is also increasing. In the top position of search results will increase the chances of a web-based marketing firm to get new customers. This opportunity is utilized a number of parties to offer search engine optimization services for companies that have a base of business on the internet.Table of contents[Hide]

    1 History
    2 Webmasters and search engines
    3 Ethics and legality
    4 Leading SEO figures
        4.1 Danny Sullivan
        4.2 Matt Cutts
        4.3 Vannesa Fox
    5 Strategies international marketing
    6 External links
History
According to Danny Sullivan, search engine optimization term was first used on July 26, 1997 by a spam message posted on Usenet. At that time the search engine algorithms is not too complex so easily manipulated.
An early version of the search algorithm is based entirely on information provided by the webmaster through the meta tags on their web site html code. Meta tags provide information about the content contained on a web page with a series of keywords (keyword). Most webmasters do manipulation by writing the keyword that does not match the actual site content, so that search engines locate and rank of those sites. This causes search results to be inaccurate and cause losses to both search engines and Internet users who expect the relevant information and quality.
Larry Page and Sergey Brin, two Ph.D. students at Stanford University computer science, trying to overcome these problems by building BackRub, a simple search engine that relies on mathematical calculations to rank web pages. The algorithm, called PageRank, a complex mathematical function is a combination between the calculation of the number of links pointing to a web page with an analysis of the quality of each link.
Based on the principle of PageRank, in general can be said that the web pages that get high ratings is that many web pages linked to by other web pages. PageRank value will be higher if a web page that led to him also has a high quality. The value of a link from high-quality sites like DMOZ can Yahoo! or higher value than the combined value of one hundred links from low quality web sites.
BackRub is only a beginning. In 1998 Page and Brin founded Google, which is an advanced version of BackRub. In a short time Google's reputation and public trust of Internet users because it succeeded in presenting a quality search results (not manipulated), fast, and relevant. PageRank then be a good standard for other search engines as well as for webmasters who try for the website to obtain PageRank values ​​as high as possible so that the highest position in the search results.Webmasters and search engines
Since 1997 the company realized that several search engines [webmaster] (website manager) do everything to be indexed at the top of search results, including in ways that manipulative and illegal. Infoseek, one of the first generation search engines, make improvements in their algorithms to prevent manipulation by "meta tags" are not relevant.
However, in some ways the search engines are also aware of the great economic value of the ranking of search results, and they sometimes have vested interests of the SEO company's activities. Some search engine companies to send representatives or be a guest at events held regularly SEO community.
Major search engines like Google and Yahoo to provide programs and guidance that enables webmasters to optimize their site for well indexed. Google provides Webmaster Tool application (you must have a Google account in order to see this tool) and introduces an XML-based sitemap their standards, while Yahoo! provide Site Explorer program (also must login with your Yahoo! user account) that enables webmasters register the URL of the site, check the number of their web pages have been indexed in the data-base Yahoo, and view information of incoming links. However, search engines do not tolerate SEO methods are manipulative and justifies any means.Ethics and legality
PageRank system, although applying a complex algorithm, later also no longer fully able to deal with tricks and manipulation. A number of webmasters and SEO practitioners have developed several methods that take advantage of how the PageRank of web pages for their clients are at the first rank search results. Google has officially banned the use of some illegal techniques such as link farming, doorway pages, keyword stuffing, and auto-generated pages or scraper pages. Site or SEO services that remain menggunakanannya danger will be removed from the search index.
The threat of Google and other search engines rather than just snapping. Some companies SEO services and their clients who do not heed the ban was to receive a serious penalty for their illegal acts. In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from Google index for using illegal SEO techniques. Another famous case was when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their sites. Google then re-enter their web site into the search index. But the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal technique along the process follow the ethics and rules. This is to ensure each website to obtain equal opportunity in the search, and ranking is done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.Leading SEO figures
In addition to Google's founders Larry Page and Sergey Brin, some people become a respected figure and his opinions about the business becomes the reference search engines and SEO.Danny Sullivan
Former LA Times reporter who founded the Search Engine Watch web site that highlights the active business development and search engine technology. Now he is actively writing and make reports on Search Engine Land.
 Matt Cutts
Programmer and former employees of the NSA (National Security Agency) United States who joined Google in 2001 and currently heads the team of Google's spam prevention. Besides a Google employee, Matt Cutts is a prominent blogger. The articles on his blog a reference SEO practitioners from around the world, because his blog is often the first source of any information on the development of Google's search technology. Matt Cutts is often regarded as the unofficial spokesperson for Google.Vannesa Fox
Former Google employee. Vannesa known among webmasters as a drafter and project programmer who heads Google's Webmaster Central.International marketing strategy
Business and SEO services to grow rapidly in line with the growth of the web, which led to a site should try harder to address more easily found among the millions of visitors of another site addresses from all over the world who become competitors. The search engine is the main entrance, because Internet users are no longer able to memorize millions of websites, and instead they rely on search results from Google, Yahoo, Bing, and other search engines.
Being at the top or at least the first page of search results for certain subjects to give a double advantage for the company marketing via the internet:

    Opportunities for prospective customers visiting their web sites become larger. This can lead to increased conversion rates of regular visitors into buyers.
    Located on the first rank search results give a good image and reputation for a site in the eyes of visitors.
Search engines generally do not seek profit directly from organic search results. Operating revenues they gained from the ads displayed on the top or side of the organic search results. Companies that are less successful SEO strategy so that website addresses are not in the top position in organic search results can still get visitors by advertising on the search engine.
At Google, advertising can be done through Google AdWords. Google AdWords establishes a mechanism to pay per click or pay-per-click, meaning that for every ad clicked by visitors, advertisers will be charged, the amount of which varies depending on the bidding process (bidding) keywords to be done by the advertiser.