Sabtu, 14 Mei 2011

Search engine optimization

Broom icon.svgThis article needs to be tidied up information technology to meet the standard SimpleSpruce up articles can be divided into paragraphs or articles wikifikasi articles. Once trimmed, please delete this message.
Search engine optimization (English: Search Engine Optimization, commonly abbreviated as SEO) is a series of processes are carried out systematically in order to increase the volume and quality of traffic through search engines to visit certain web sites by utilizing the mechanism of action or the search engine algorithms. The goal of SEO is to place a website on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, a web site which occupies the top position on search results has a better chance to get visitors.
In line with the growing utilization of Internet network as a media business, the need for SEO is also increasing. In the top position of search results will increase the chances of a web-based marketing firm to get new customers. This opportunity is utilized a number of parties to offer search engine optimization services for companies that have a base of business on the internet.Table of contents[Hide]

    
1 History
    
2 Webmasters and search engines
    
3 Ethics and legality
    
4 Leading SEO figures
        
4.1 Danny Sullivan
        
4.2 Matt Cutts
        
4.3 Vannesa Fox
    
5 Strategies international marketing
    
6 External links
History
According to Danny Sullivan, search engine optimization term was first used on July 26, 1997 by a spam message posted on Usenet. At that time the search engine algorithms is not too complex so easily manipulated.
An early version of the search algorithm is based entirely on information provided by the webmaster through the meta tags on their web site html code. Meta tags provide information about the content contained on a web page with a series of keywords (keyword). Most webmasters do manipulation by writing the keyword that does not match the actual site content, so that search engines locate and rank of those sites. This causes search results to be inaccurate and cause losses to both search engines and Internet users who expect the relevant information and quality.
Larry Page and Sergey Brin, two Ph.D. students at Stanford University computer science, trying to overcome these problems by building BackRub, a simple search engine that relies on mathematical calculations to rank web pages. The algorithm, called PageRank, a complex mathematical function is a combination between the calculation of the number of links pointing to a web page with an analysis of the quality of each link.
Based on the principle of PageRank, in general can be said that the web pages that get high ratings is that many web pages linked to by other web pages. PageRank value will be higher if a web page that led to him also has a high quality. The value of a link from high-quality sites like DMOZ can Yahoo! or higher value than the combined value of one hundred links from low quality web sites.
BackRub is only a beginning. In 1998 Page and Brin founded Google, which is an advanced version of BackRub. In a short time Google's reputation and public trust of Internet users because it succeeded in presenting a quality search results (not manipulated), fast, and relevant. PageRank then be a good standard for other search engines as well as for webmasters who try for the website to obtain PageRank values ​​as high as possible so that the highest position in the search results.Webmasters and search engines
Since 1997 the company realized that several search engines [webmaster] (website manager) do everything to be indexed at the top of search results, including in ways that manipulative and illegal. Infoseek, one of the first generation search engines, make improvements in their algorithms to prevent manipulation by "meta tags" are not relevant.
However, in some ways the search engines are also aware of the great economic value of the ranking of search results, and they sometimes have vested interests of the SEO company's activities. Some search engine companies to send representatives or be a guest at events held regularly SEO community.
Major search engines like Google and Yahoo to provide programs and guidance that enables webmasters to optimize their site for well indexed. Google provides Webmaster Tool application (you must have a Google account in order to see this tool) and introduces an XML-based sitemap their standards, while Yahoo! provide Site Explorer program (also must login with your Yahoo! user account) that enables webmasters register the URL of the site, check the number of their web pages have been indexed in the data-base Yahoo, and view information of incoming links. However, search engines do not tolerate SEO methods are manipulative and justifies any means.Ethics and legality
PageRank system, although applying a complex algorithm, later also no longer fully able to deal with tricks and manipulation. A number of webmasters and SEO practitioners have developed several methods that take advantage of how the PageRank of web pages for their clients are at the first rank search results. Google has officially banned the use of some illegal techniques such as link farming, doorway pages, keyword stuffing, and auto-generated pages or scraper pages. Site or SEO services that remain menggunakanannya danger will be removed from the search index.
The threat of Google and other search engines rather than just snapping. Some companies SEO services and their clients who do not heed the ban was to receive a serious penalty for their illegal acts. In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from Google index for using illegal SEO techniques. Another famous case was when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their sites. Google then re-enter their web site into the search index. But the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal technique along the process follow the ethics and rules. This is to ensure each website to obtain equal opportunity in the search, and ranking is done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.Leading SEO figures
In addition to Google's founders Larry Page and Sergey Brin, some people become a respected figure and his opinions about the business becomes the reference search engines and SEO.Danny Sullivan
Former LA Times reporter who founded the Search Engine Watch web site that highlights the active business development and search engine technology. Now he is actively writing and make reports on Search Engine Land.
 
Matt Cutts
Programmer and former employees of the NSA (National Security Agency) United States who joined Google in 2001 and currently heads the team of Google's spam prevention. Besides a Google employee, Matt Cutts is a prominent blogger. The articles on his blog a reference SEO practitioners from around the world, because his blog is often the first source of any information on the development of Google's search technology. Matt Cutts is often regarded as the unofficial spokesperson for Google.Vannesa Fox
Former Google employee. Vannesa known among webmasters as a drafter and project programmer who heads Google's Webmaster Central.International marketing strategy
Business and SEO services to grow rapidly in line with the growth of the web, which led to a site should try harder to address more easily found among the millions of visitors of another site addresses from all over the world who become competitors. The search engine is the main entrance, because Internet users are no longer able to memorize millions of websites, and instead they rely on search results from Google, Yahoo, Bing, and other search engines.
Being at the top or at least the first page of search results for certain subjects to give a double advantage for the company marketing via the internet:

    
Opportunities for prospective customers visiting their web sites become larger. This can lead to increased conversion rates of regular visitors into buyers.
    
Located on the first rank search results give a good image and reputation for a site in the eyes of visitors.
Search engines generally do not seek profit directly from organic search results. Operating revenues they gained from the ads displayed on the top or side of the organic search results. Companies that are less successful SEO strategy so that website addresses are not in the top position in organic search results can still get visitors by advertising on the search engine.
At Google, advertising can be done through Google AdWords. Google AdWords establishes a mechanism to pay per click or pay-per-click, meaning that for every ad clicked by visitors, advertisers will be charged, the amount of which varies depending on the bidding process (bidding) keywords to be done by the advertiser.

10 Important Terms In SEO World

if you own a website or blog, or even if you work with anything corresponding to the internet, you’ll undoubtedly want to understand a bit concerning search engine optimization (SEO). An excellent strategy to get started may be to acquaint your self while using most common terms of the trade, and beneath you’ll find 10 important terms in SEO world. For those who may have learned Search engine optimization, think about this post again as a refresher! :mrgreen:
1. SEM: Stands for Search Engine Marketing, and as the name means that it involves marketing services or anything via search engines like google. SEM is separated into two major pillars: Search engine optimization and Ppc. Seo is short for Search Engine Optimization, and it’s the technique of optimizing web sites to build their webpages appear on the organic search results. PPC stands for Pay-Per-Click, and it’s the practice of buying clicks coming from search engines. The clicks result from sponsored links in the SERP (Search Engine Result Pages).
2. Backlink: Equally known as inlink or merely link, it’s an hyperlink on yet another site pointing back to your actual blog. Backlinks are important for Seo because they impact straight the Pagerank of any internet page, impacting on its SERP.
3. PageRank: PageRank is an algorithm that Google utilizes to estimate the relative important of pages across the internet. The basic thought behind the algorithm is the reality that a link from page A to page B can be noticed as a vote of trust from page A to page B. The greater the quantity of links (weighted to their value) to a page, for that reason, the higher the probability that such page is important.
4. Linkbait: A linkbait is a piece of web content material published on a internet site or blog using the aim of attracting as many backlinks as doable (so that you can improve one’s search rankings). Typically it’s a written piece, but it may also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10? lists that have a tendency to grow to be well-known on social bookmarking internet sites.
5. Link farm. A link farm is really a group of websites where each internet site hyperlinks to each other site, using the purpose of artificially increasing the PageRank of all the websites within the farm. This practice was successful within the early days of search engines like google, but today they’re seeing as a spamming technique (and thus can get you penalized).
6. Anchor text: The anchor text of a backlink will be the text that’s clickable on the internet page. Having keyword rich anchor texts support with Search engine optimization since Google will associate these search phrases using the content material of one’s website. In the event you have a weight loss blog, for instance, it would help your search rankings if some of the backlinks had “weight loss” as their anchor texts.
7. NoFollow: The nofollow is often a link attribute utilized by internet site owners to signal to Google that they do not endorse the web site they are linking to. This can come about either when the link is produced by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it’s going to basically not count that link for the PageRank and search algorithms.
8. Link Sculpting: By using the nofollow attribute strategically webmasters were ready to channel the flow of PageRank within their websites, thus growing the search rankings of desired pages. This practice is no longer successful as Google recently alter how it handles the nofollow attribute.
9. Title Tag: The title tag is literally the title of a web page, and it is one of the most important factors inside Google’s search algorithm. Ideally your title tag must be distinctive and include the major keywords of the page. It is possible to see the title tag of any web page on top of the browser while navigating it.
10. Meta Tags: Like the title tag, meta tags are used to give search engines like google a lot more data regarding the content material of the pages. The meta tags are placed inside the HEAD section of one’s HTML code, and thus aren’t visible to human visitors.
And that’s all the 10 important terms in SEO world I mean.

MMA Pound For Pound SEO Contest!

MMA pound for pound SEO contest not official announcement.Although I am not the first one who found this news, yet I think it’s still okay to publish MMA Pound For Pound SEO contest announcement in this blog. As I said yesterday, this was supposed to be announced in December 18, but in our time zone, it’s already 19. Well, it doesn’t matter whether it’s delayed or not. The most important thing is that this seo contest is already begun. To know the rules and any requirement for competition which probably to promote mixed martial arts pound for pound videos, game and news, please come to the promo junkie official forum or in their seo contest page. Otherwise, just read here, I will inform you as complete as I can both with the main faq.
  • MMA Pound For Pound SEO Contest News:
  • The challenge has been started from today and will end up next March 18 (12.00 AM GMT+7)
  • MMA Pound For Pound SEO Contest Rules
  • No keyword domain allowed. Sub domain is no problem and the main domain that contains some part of the keywords seems that allowed. However, let’s wait for further explanation by the MMA Forum moderators.
  • MMA Pound For Pound SEO Contest Prize
  • First winner will deserve $1000, then $300 for second place, and $200 for third. Yet it’s not fixed at all since I heard from some people who active in the forum talk that the amount can be bigger.
  • MMA Pound For Pound SEO Contest Registration
  • To enter this great battle, you should be the PJ’s member first then you can register your blog or entry in the official form.
Well, I believe this simple news already cover any questionable thing from this SEO contest. Now, it’s all up to you whether to participate MMA pound for pound or not. Before I go, I just need to say that never hesitate to leave a feed back through the comment form below whenever you have something that not clear. Good luck!

Types of Link Building Strategies

Types of Link Building Strategies Most people think that link building can be considered as the most important part in SEO. It’s not really surprising because link building can be used to obtain good SERP in every major search engines like Yahoo, Bing and Google. It is necessary in which regular work be built and long-term strategies be organized to guarantee a web or a blog went on good results in SERP, and absolutely minimized} fees in paying Pay per click program. Google, for instance, come up with the most profitable data retrieval system of all time according to the bots activities in visiting every single link they can find on every single web document they visit.
Yahoo, Bing, Ask, as well as the other search databases have acquired the huge amounts of information they contain in similar fashion. Links play important roles within the positioning formulas of all search engines, primarily Google, by giving several pieces of information regarding their algorithms to munch through.
The best links a site can get are generally natural, one-way inbound links.
Here are some common types of link building strategies:
  1. Natural Link Building – Adding high quality material or something that benefits the end user that they want to link to
  2. One-Way Linking (Purchase) – Purchasing one-way inbound links for your site or blog.
  3. Reciprocal Linking – Exchanging links with another person who manage a site or blog.
  4. Link Farms – Purchasing huge links from unkown website. Not recommended.
  5. Three-Way Linking – Site A links to Site B, Site B links to Site C, and Site C links to site A.
  6. Forums and Blogs – Getting links from forums signature and commenting somebody’s blogs.
  7. News Articles (PR Web) – Commonly produced by web site owners to showcase their website. These are generally effective after 2-4 weeks once Google has crawled them and listed them within their search results. Never place more than 1 link to anyone page for every post.

How To Avoid Google’s Penalty

How To Avoid Google's PenaltySEO has become the most significant element to promote your company on the internet, yet when you complete all SEO tips, there’s a very important factor that you need to be quite careful about and the thing is how to avoid google’s penalty. Google, needless to say, is the most chosen and favored search engine in the world. Google optimization, like it or not, is going to be an important part of your Search engine optimization strategies, therefore it is necessary that you’re inside the Google’s good records. Yet, in search engine result pages (SERP), a lot of people are likely to neglect the probabilities of their website taking on Google’s penalties and result in having to pay huge cost for the similar. Here are some tricks to make sure that you are able to avoid Google’s penalty.
  • Link Your Website Carefully: Once you are inserting a link into your website for another website or the opposite way round, be mindful that you’re sure concerning the other domain name getting associated with ethical actions. Occasionally linking to black hat SEO users could possibly be the reason for your problem. Therefore it’s crucial to acquire links and put links properly.
  • Just Avoid Cloaking Activities: Cloaking refers to the stuffing of key phrases on a web page in an aim to create SEO friendly. Along with fresher and improved protocols, Google is able to identify the difference between a genuine page designed for visitors and the one that’s meant simply for Google. Therefore you need to stay away from such strategies.
  • Error 404: When you have pages which are missing on your website, you might find yourself spending a vast cost for it. The reason is that anytime you site will divert that page to your HostSite which can be a negative sign for the search engines considering that it breaks down the relevance of your website.
Finally, you can consider Google’s webmaster guidelines and thus make sure that you have a good amount of admission to their help forum. By doing this you’ll be able to know how to avoid Google’s penalty and ensure that your SEO efforts run smoothly.

Warning For Those Who Love Auto Blog

Generating huge traffics from auto blog might be very easy. No need to work hard writing any content, the targeted blog can produce hundred and even million pages every day. And usually, those type of blogs have good ranking in the search engines. In terms of monetization, this is so easy to gain dollars from there, especially if you’re with Google Adsense. However, there’s a warning for those who love auto blog. Right now, you should aware that it’s going to be a boomerang. Why?
As written on Google Adsense blog, the warning tells us that publishers aren’t allowed to use auto blog or even to post unoriginal content anymore. It means that if you still love to violate the terms, you may be banned immediately.
To see whether I’m telling the truth or not, just check out the details at their official blog.
Now, you may need to rethink your blog. Are yours violating the terms? If not, then you must be very happy. But if you are, it’s better to wake up soon and prepare yourself to create more useful blog. Good luck and have a nice day!

Google Panda Gives More Opportunity For True Writers

Google Panda Gives More Opportunity For True Writers.Well, within these two weeks, many people are talking about the new algorithm made by Google Inc or which better known as Google Panda or Google Farmer. What’s new with this change? Is your website affected and sent it to nowhere? Don’t worry guys… This is only a beginning. Whenever Google made a change, there’s some part of the world feel happy, yet the other used to feel sad. Either those who practice SEO or not. And of course, it’s a very normal situation since no techology is perfect, right? For a short terms, let’s just wait and see.
However, according to my personal analysis, Google Panda gives more opportunity for true writers. I mean, those who love to write what they like, especially which write in a very long words, get so many benefits from this new algorithm. Why I said it so?
Here’s what I thought. One of my blogs, which has original contents and written with a very long words, get additional traffics although I never optimize it. Then another blogs, which has good traffic previously, dropped to sandbox and even deindexed due to short contents that might be caught as a spam blog by Google.
With this simple analysis, then if you’re going to gain more traffic at this moment, just focus to what you write. You don’t need to pay more attention on the basic of SEO but the content itself. However, I don’t know whether this condition is also valid to your problem. Yet it’s good to try. :D

Jumat, 13 Mei 2011


Home business opportunities we can explore more if indeed we are sensitive and want to catch it. There are some home business that can be done without disrupting other work in the sense you can still work as an employee or civil servant.But there is also you know for some people who take advantage of business at home as a fixed income is not even sebagau side business, but as employee or civil servant of course be made at home business to supplement income beyond their salaries. Both, of course, all very good and the same as having a goal of improving their income.
Maybe some articles on this blog already exists ang review of some businesses that can be done at home but maybe I want to repeat or adding others in brief are:
  • Business Opportunities Fried :
    This kind of business engaged in culinary, snack foods such as fried tofu, tempeh, bakwan, sweet sweet / savory and other fried foods. This business can be done without disturbing any other job. Tida capital of this business is too big, peralatannyapun not expensive, the most important of these efforts is a fried product marketing system that you have created. I think the most effective is that you entrust to a few food stalls, angkringan (typical street stall pinggri cart Klaten, Yogyakarta, Solo), meatballs and noodle stalls, green bean. And of course you have to share profits with the stall owner.
  • Business Opportunities Ice Cubes :
    Ice drink business in particular, whether it is ice fruit, juices and other ice will likely continue until the future. Shop owners are not all ice is always ready with a lump of ice cubes, sometimes I've had time itself was also buying their ice, er left where it turns out only to buy an ice cube in the neighboring stall. Well, if you can collect a list of all your ice area, and tell them you are going supli their every need ice cubes of course they would not be bothered with making their own or their ice cubes out of stock. And may also toward a greater, all the food stalls you please tembusi, although only one lump of ice cubes but it is very necessary for culinary vendors you know. Maybe I was not able to examine more deeply, but I guess you could develop this idea into a better direction. And keep in mind the business of this kind can be done at home in the making, and does not interfere with your primary time. The most important Peraalatan freezers / refrigerators. Prices are quite varied in the market.
  • Clothing Sale Business Opportunities Through Social Media:
    Now in fashion or business dealings with my fashion sense is there is no death, the development of fashion is always followed by some people, but the basic staple dress of course be mandatory for everyone to have it and of course this can be perceived as a good business opportunity . But there are strategies that are not purely conventional trade here, make use of information technology such as facebook and twiter as a means of promotion and to attract customers and communicate with them as a medium you do business in this case the sale and purchase clothing. then how if the tone does not have a product? back to other articles that already exist on this blog, you can joint venture with fahsion / sewing your environment, or you can take in the wholesale market around you, if possible Pasar Klewer Solo, Jakarta Tanah Abang. For some people / consumers they do not want to bother coming to the market, they want goods to home and easy to order it, this is what you actually use as a potential business opportunity. Please collect a few pictures clothing products, a survey to several shops in the market or your local convection, ask for wholesale prices and if it is customers who buy the course they have to transfer it cost you just take the manufacturer and send the wrong dah ... The advantage in this business can not small you know, the most important actually kontinyunitas. Klo apalgi you get customers who can order every month to you, of course, would be more fun instead.
    Ohya one more, in doing business online through social media, trust is a major foundation in business, Please establishes good communication with their existing online media, please indicate your exact address, as much as possible your correct home address is real.Communication and openness are essential in business through social media. I can not get too detailed mengulasnya, please you developed the idea of ​​this business opportunity.
Besides the three issues above there are several types of business opportunities on this blog that can dilakuka home include:
Hopefully some of the above business opportunities can be an inspiration for you to open a home business. Good Success!